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As consumers grow increasingly removed from food production, the role of product creation and advertising becomes more and more important. Legislative demands further increase the pressure on food industry players. Success in this competitive industry depends on your ability to be innovative, future-oriented, flexible, proactive and technically advanced.
Opinion can help you face the industry’s challenges by assisting you with:
• Developing new and innovative products
• Improving existing products
• Benchmarking your products against the competition
• Creating successful line extensions
• Guaranteeing high standards and quality control
Innovation has been recognized as a key driver of economic growth. Taking into account the many challenges facing the food industry, manufacturers need to focus on product innovation if they want to be/stay ahead of the competition. However, innovation is never without risk. If you are looking to create new products with a minimum of risk, Opinion Test & Taste can help you develop new concepts, analyse consumer needs and wants and even position your product in the market place.
Manufacturers often invest substantial resources in line extensions. The idea behind this is to extend their brand into a new variety that does not ‘cannibalize’ on the existing product, but rather encourages consumers to buy both the original as well as the new variety and / or to attract new customers. There are of course many other factors that influence the outcome of a line extension, but those who succeed tend to be well differentiated from the parent brand. If you are thinking of bringing to market a line extension, you can appeal to Opinion Test & Taste to do the necessary sensory and marketing research for you. We dispose of all the necessary facilities and equipment to ask consumers to rate the uniqueness of the line extension compared to other products.
Opinion Test & Taste works in close partnership with its customers to reformulate a product to improve its performance, increase sales and expand your market share. Do you want to reformulate a product to improve its texture or colour? Or do you want to improve its nutritional value without compromising flavour? Count on us for guidance and support to bring your product to market with exactly the right organoleptic profile that meets your customers’ needs.
Sensory evaluation is primarily used to evoke, measure, analyze and interpret reactions to the characteristics of foods, as they are perceived by the senses. It is often used to benchmark products against competitor products, for instance to find out consumer preferences or to determine if reformulation is necessary. By benchmarking your product against one or more similar products from the competition, we provide you with accurate and comprehensive information, as well as insight into crucial matters. If you wish to lead rather than follow, then make sure your products stand out!
Traditional quality control is unable to eliminate quality problems, thus a preventive strategy is recommended for the food industry. HACCP (Hazard Analysis and Critical Control Points) is a systematic preventive approach to food safety that addresses physical, chemical and biological hazards as a means of prevention rather than finished product inspection. Trust upon Opinion Test & Taste to help you ensure safe and high-quality products, improve relationships with trading partners, reduce product waste, limit liability of food-borne illness events and ensure integrity of quality documents.
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