Opinion Test & Taste launches a unique initiative in Europe, a mobile test centre for sensory consumer research in the food industry. Opinion’s mobile test centre allows for even more flexibility and high-quality consumer research in locations where no fixed testing facility is available. Taking into account the increasing demand for consumer research of food products, Opinion built a fleet of mobile test centers with all facilities for sensory research according to the highest food safety standards.
We equipped a truck with a length of 13m with all facilities that are necessary for sensory consumer research. The truck contains a fully equipped kitchen with a microwave oven, a regular oven, a double sink, a fridge and freezer and two water tanks of 600 litres each, one for fresh water and one for wastewater. The air-conditioned truck has 10 individual, computerized booths where panel members can taste food and fill out the questionnaires. Consumers can be recruited in on-street campaigns or through other methods according to the client’s specifications.
For more information or to find out whether the mobile test centre can come to your location, please contact us.
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