There’s more to taste than meets the eye. There’s even more to taste than meets the tongue. Up to 80% of what is
commonly called taste is actually smell, which is why consumers are highly influenced by a product’s aroma when
having to make buying decisions.
Sensory marketing is a great tool to determine how consumers perceive a product in terms of taste, smell, colour,
texture, pricing, packaging, or any other aspect for that matter. Opinion’s Sensory Research division, also called
Opinion Test & Taste, has been at the forefront of sensory testing and marketing for almost 20 years.
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