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Opinion Test & Taste provides product development and optimization services mainly to manufacturers looking to develop and/or improve their products’ taste, ingredients and packaging. By evaluating and benchmarking products, as well as determining consumer preferences, we provide our customers with comprehensive information, crucial insight and answers to key questions. Our forward-looking sensory testing thus contributes directly to successful product (re)launches or innovations in order to meet customers’ and industry’s high standards and demands. Ultimately, this will enable our customers to anticipate market changes and increase their revenue.
We use a combination of qualitative tools such as focus groups and in-depth interviews, as well as quantitative, measurable information. Consumers are interviewed and chosen based on client demographics to get a cross-section of our customers’ targeted segments. All our facilities dispose of fully equipped lab set-ups to assess any kind of food or beverage in individual booths with computerised data entry. As a full-service research institute, we constantly strive to develop new methodologies to keep up with market (r)evolutions.
The success of our customer-oriented organization relies on the following core values:
• Openness and transparency in communication and reporting
• Proactive attitude
• ICT-driven and highly automated
• Near to our customers thanks to European coverage
• Integer and trustworthy
• On-the-job, practical and formal education of our staff
• No-nonsense, efficient and to-the-point
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