Opinion Group is a fast-growing, ambitious yet very personable organisation that serves a wide variety of companies in the food industry and related business sectors.

Opinion Group’s actual managing director, Edwin Wekking, founded the organisation in 2009. Edwin was the founder and owner of Opinion Test & Taste, a Dutch market research company specialized in sensory testing for food manufacturers and retailers. Edwin and the current management team of Opinion Group decided to buy out Opinion Test & Taste from its major shareholder ALcontrol and turn it into an independent, entrepreneurial business with renewed energy and perspective.

And here we are today! One year and a half later, we are extremely proud that Opinion Group is an international organisation with 4 major divisions. We are still serving our customers with market research and sensory analyses (from fully equipped testing centres throughout Europe) but we do so much more now that we need to sum it up in bullet points to give a clear view! Check out our services.

Ultimately, what we are trying to be is an organisation that offers you all the tools and services you need to be successful. And we are trying to do so in a personal, passionate and transparent way.